Posted by Gary Schwitzer in Health care journalism
The Tulsa World reports that the state of Oklahoma “is paying more than $3 million to an Oklahoma media company, Griffin Communications, to advertise a state (health) insurance program, and the company has promised to air television news stories on its Tulsa and Oklahoma City stations as part of the deal.”
The story explains:
“Griffin employs former KWTV, channel 9, television reporter Angela Buckelew as the campaign’s spokeswoman. She appears during news programming on both KOTV, channel 6, and channel 9 to talk about the Insure Oklahoma program.
The media spots aired as part of Griffin’s marketing campaign blend seamlessly into the newscasts of KOTV and KWTV, with Buckelew acting as reporter and telling the individual stories of employees of small businesses who have benefited from the subsidized health insurance plan.”
It’s interesting to follow the online thread of reader comments, including these:
• TV news isn’t very worthwhile anyway. Arrangements like this certainly won’t make it better.
• What a pathetic corporation. If it’s paid for, it should be labeled as a paid infomercial. Why would any self-respecting journalist work for this kind of an organization?
• This is an incredibly slippery slope.
• PAID content, person ACTING as REPORTER, blended into their NEWSCASTS……..shameful
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