Posted by Gary Schwitzer in Business of health, Health care journalism
Here’s a glaring, classic example of how health care industry public relations is taking advantage of a weakened news media to get its story – and only its story – across.
For free.
As if it were independently vetted news.
Which it isn’t.
At least on the Chicago Tribune’s website, this story appeared in the Health section – not the local business or feature section. It didn’t address most of the things we think are crucial in a health story.
“Brown fat” has ignited a grease fire of media hype in recent weeks.This WebMD story missed a good opportunity to smother the flames.
We reviewed this story and a competing AP story on these new fibroid studies. Read and compare.
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