Doctors should embrace social media – ignoring Internet is their risk

Kevin Pho, MD, a primary care physician in Nashua, N.H., who blogs at
KevinMD.com, advises other physicians in his USA Today column:

“Doctors who are not active online risk being marginalized. Facebook and Twitter users, more than half of whom are younger than 34, rely on the Web for most of their information. As this demographic ages, it’s conceivable that they will consult social media first to answer their health questions. Already, patients are seeing how social media can improve their care. Hospitals are posting emergency department wait times, as well as updating family members on the status of their loved ones during surgery, on Twitter.”