Why would a local TV station even do this story? A local entrepeneur makes claims about a chewing gum to improve male sexual function.
Why would WTVJ in Miami devote time to this?
Because it’s about sex.
It’s an easy story.
And what pick up! The same story has now been picked up by the South Florida Sun Sentinel, KING-TV in Seattle, MSNBC.com and many other news organizations across the country.
The entrepeneur couldn’t buy the kind of free advertising these “news” stories have just given him.