Posted by Gary Schwitzer in Business of health
Ahhh, spring! When a young man’s thoughts turn to:
• urinating at baseball Spring training
• getting a vasectomy during basketball March Madness.
Am I right?
I am if I do marketing for urologists.
American Medical News reports that some urologists are trying to get men’s attention by marketing March Madness as a great time to get a vasectomy. Excerpt :
“After all, men, if you’re going to do something that requires you to sit around in a bathrobe, doing nothing for two days, why not do it when there’s wall-to-wall basketball on TV?
For a growing number of urology practices, tournament time has become key to marketing a procedure that many men put off or avoid out of — shall we say — sensitivity. And because many men meet a urologist for the first time through a vasectomy, the practices find it a great way to get their names out to new patients.”
They market under the labels “Rip City” or “Snip City” or with “I Got Chopped at the Urology Team” T-shirts. You can see the gory details at the link above.
But as basketball season winds to a dramatic close, baseball season fires up again.
Indefatigable Yankees fan Ivan Oransky followed his Bombers to Florida for Spring training last week, presumably imbibed, presumably relieved, and found this urinal screen in the process:
My wife made me block out the urologist’s name and phone number. She said, “You’re not going to give that guy any more free publicity.”
I can’t imagine anyone at a urinal writing down the urologist’s name and number. I can only imagine Ivan taking out his cell phone and taking a picture. I know he feared ending up on a post office wall for this. He may still.
Imagine the urologist deciding on the need for a marketing campaign and going to the
PeePeeFace.com site and choosing his personalized urinal screen.
Now that’s a fan. Or a urologist desperate for customers.
(Correction: Ivan Oransky advises that he saw the Cards play the Marlins. Not a Bronx Bomber in sight.)