Jamie Kopf Hirsh, who does the Consumer Reports AdWatch series, gets personal in revealing that she urinates often – at least 10 times a day on average. So does she have overactive bladder? No, and she doesn’t fall prey to the overactive marketing of OAB drugs. (Yep, it has its own acronym now – just like ED for erectile dysfunction or PE for premature ejaculation.) On the CR website, she writes:
“I asked my doctor about these drugs, just like the ads suggested. And she asked me a few things back. Did I have any problems with my urination other than the frequency–like having accidents, feeling like I couldn’t get to the bathroom on time, or leaking urine inadvertently? Well, no. Did I drink coffee? Yep, every day. Alcohol? A bit, yeah. Water? Yeah, lots. She said the amount I was urinating made sense given how much liquid I drank and the fact that, given my petite stature and family history of constant pit stops, chances were I had a pretty small bladder. She could prescribe one of the drugs, she said, which work by powerfully suppressing the urge to urinate. But I probably didn’t need it.”
It’s an example of disease-mongering, she explains, in the latest drug AdWatch video.