Posted by Gary Schwitzer in Business of health
This week, NPR aired an interview with James Unland, Editor of the Journal of Health Care Finance, regarding questions about hospitals’ spending on advertising – especially in a time of economic troubles. An especially interesting question in the Twin Cities right now, on the eve of a nurses’ strike. The transcript is online.
Or you can listen to the clip here:
Having been in the advertising industry for over 25 years, I found Mr. Unland’s knowledge of effective and efficient advertising very uninformed. Having supported small local healthcare institutions in their missions (including non-profit), broader reaching media can prove not only effective but very cost efficient.
How does he see the Red Cross, United Way or other not-for-profit organizations any differently in their marketing?
Disclaimer: I welcome comments but will delete those with any kind of product pitch, profanity, personal attacks or those from anyone who doesn’t list what appears to be an actual e-mail address. I will also end any thread of comments that are repetitive. Because I moderate comments, I can’t keep reacting to repeatedly inaccurate or unsubstantiated claims. We don't give medical advice so we won't respond to questions asking for it.
Treatment for advanced ovarian tumors may lengthen survival, but questions still remain, despite the story’s emphasis on “promising” and “new hope.”
As with the HealthDay story on this research that we reviewed, readers of this story get a good dose of caveats and cautions along with the suggestions that electrical brain stimulation might someday “have implications” for treatment of Alzheimer’s disease.
The readers of this story and the other one we reviewed by Reuters are likely to understand that electrical brain stimulation could have some memory effects, but it’s a long way from becoming a treatment for Alzheimer’s disease.
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Rick Evans posted on May 23, 2010 at 8:24 pm
NPR might question hospital advertising, however some of the biggest recipients of hospital underwritevertising are local PBS and NPR affiliates; especially here in the Boston area.