Posted by Gary Schwitzer in Business of health
This week, NPR aired an interview with James Unland, Editor of the Journal of Health Care Finance, regarding questions about hospitals’ spending on advertising – especially in a time of economic troubles. An especially interesting question in the Twin Cities right now, on the eve of a nurses’ strike. The transcript is online.
Or you can listen to the clip here:
Having been in the advertising industry for over 25 years, I found Mr. Unland’s knowledge of effective and efficient advertising very uninformed. Having supported small local healthcare institutions in their missions (including non-profit), broader reaching media can prove not only effective but very cost efficient.
How does he see the Red Cross, United Way or other not-for-profit organizations any differently in their marketing?
This story focuses on a family that may have a rare genetic mutation that increases their risk of heart disease. Unfortunately, the “rare” part wasn’t mentioned until 1,600 words into this 2,100 word story.
While this story adequately addressed 7 of our 10 criteria, the 3 on which it missed were significant omissions, yet could have been easily addressed.
Solid medical conference reporting, with many expert interviews and good context provided. Goes far beyond the conference presentation itself.
We will not display your name or e-mail address on the site, nor will we share youre-mail address with any third parties.
For site updates and news from Gary, find us on Twitter:
HealthNewsReview: @HealthNewsRevu
Gary Schwitzer: @garyschwitzer
Copyright © 2013 Health News Review
Rick Evans posted on May 23, 2010 at 8:24 pm
NPR might question hospital advertising, however some of the biggest recipients of hospital underwritevertising are local PBS and NPR affiliates; especially here in the Boston area.