There may be just a few more important things to spend one’s time on in the field of breast cancer.
But the Wall Street Journal reports on an ugly dispute, “Charity Brawl: Nonprofits Aren’t So Generous When a Name’s at Stake.” Excerpts:
As the leading breast-cancer charity, Susan G. Komen For the Cure helped make “for the cure” a staple of the fund-raising vernacular.
The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are “Juggling for a Cure,” “Bark for the Cure,” and “Blondes for the Cure.”
Komen sees this as imitation, and it’s not flattered. Instead, it’s launching a not-so-friendly legal battle against kite fliers, kayakers and dozens of other themed fund-raisers that it contends are poaching its name. And it’s sternly warning charities against dabbling with pink, its signature hue.
“It is startling to us that Komen thinks they own pink,” says Mary Ann Tighe, who tangled with the breast-cancer charity over the color for her “Kites for a Cure” lung-cancer fund-raiser. “We cannot allow ourselves to be bullied to no purpose.”
Read some of the online comments following the WSJ story to see rising skepticism – even cynicism – among posters about non-profits and their missions.
Breast cancer advocacy doesn’t need this.
Breast cancer advocates should be trying to explain the tradeoffs involved in mammography screening, the tradeoffs involved in treatment decisions, the ramifications of health care reform legislation and involving themselves in many other pressing matters.
Otherwise all parties run the risk of hearing the public tell them all to go fly a kite.