Posted by Gary Schwitzer in Screening
See the Center for Health Media and Policy blog post about something that bugged them in last night’s “The Biggest Loser” TV program. Excerpt:
“What no one missed this week was the constant and prominent placement for Ford and their “Warriors in Pink” promotion, benefiting Susan G. Komen, the breast cancer fundraising juggernaut.
This included an infomercial within the show starring the host and two trainers urging viewers to complete monthly breast self-exams, a practice which results in more biopsies but no fewer cases of cancer.
Even on Komen’s own site, the considerable problems with the test are acknowledged.
So why are the three stars of The Biggest Loser telling millions of women to do the test? As a transition to a commercial for Ford, of course. Viewers should do a useless breast self-exam and then go buy a charity t-shirt from the Ford website. It’s just another example of the show’s shallow treatment of an important subject.”
This image came from Ford’s website: