Menopause news & Facebook promotion that might send you into a rage

Posted By


Today we published reviews of two very weak news stories on menopause by two mainstream organizations – HealthDay
and WebMD. Women facing menopause deserve much more detail about the quality of the evidence behind small, short-term studies than these stories provided.

Scherer raging maniac blog.jpg Meantime, this week, journalist Liz Scherer who has her own menopause blog called “Flashfree: Not your mama’s menopause” gave us another example of how bloggers often deliver the goods that mainstream news orgs don’t get to. (Screenshot from her blog at left.)

Her post: “Feeling like a ‘raging maniac?’ There’s a Facebook app for that!” It’s about some docs promoting their bioidentical hormone replacement therapy by posting a ‘Rate the Raging Maniac’ page on Facebook.

The marketing people behind this promotion call it a “playful quiz” that allows them to “poke fun at the otherwise serious symptoms of hormone conditions like perimenopause, menopause and thyroid imbalances.”

Scherer isn’t laughing. She says she’s appalled. Excerpt:

“I don’t know one woman who wants to be rated as a raging maniac, publicly or otherwise. I don’t know any friends, colleagues, or intimate partners who would be so insensitive to rate people in their lives as raging maniacs or those ridiculous quirky character pseudonyms that your marketing folks have come up with, characters like “Sexi Lexi,” “Forgetful Fran” or “Negative Nancy.” I don’t know who your social marketing person is but you may want to think about replacing them with someone who understands women.”

You might also like

Comments (2)

We Welcome Comments. But please note: We will delete comments left by anyone who doesn’t leave an actual first and last name and an actual email address.

We will delete comments that include personal attacks, unfounded allegations, unverified facts, product pitches, or profanity. We will also end any thread of repetitive comments. Comments should primarily discuss the quality (or lack thereof) in journalism or other media messages about health and medicine. This is not intended to be a forum for definitive discussions about medicine or science. Nor is it a forum to share your personal story about a disease or treatment -- your comment must relate to media messages about health care. If your comment doesn't adhere to these policies, we won't post it. Questions? Please see more on our comments policy.

Jacqui Brown

April 17, 2011 at 1:15 pm

I’m so there. Menopause is a pisser, literally, especially when you sneeze. Hay fever season, that’s when I walk around wearing rubber boots. They act like an aqua duct so I don’t have to go around screaming that ‘my water just broke’ all the time!