Health News Review

A paper published in the Journal for Healthcare Quality examined the content of information on 400 randomly selected U.S. hospital websites about robotic surgery. Results:

“Forty-one percent of hospital websites described robotic surgery. Among these, 37% percent presented robotic surgery on their homepage, 73% used manufacturer-provided stock images or text, and 33% linked to a manufacturer website. Statements of clinical superiority were made on 86% of websites, with 32% describing improved cancer control, and 2% described a reference group. No hospital website mentioned risks. Materials provided by hospitals regarding the surgical robot overestimate benefits, largely ignore risks and are strongly influenced by the manufacturer.”

ScienceDaily reports:

“The public regards a hospital’s official website as an authoritative source of medical information in the voice of a physician,” says Marty Makary, M.D., M.P.H., an associate professor of surgery at the Johns Hopkins University School of Medicine and the study’s leader. “But in this case, hospitals have outsourced patient education content to the device manufacturer, allowing industry to make claims that are unsubstantiated by the literature. It’s dishonest and it’s misleading.”

In the last four years, Makary says, the use of robotics to perform minimally invasive gynecological, heart and prostate surgeries and other types of common procedures has grown 400 percent. Proponents say robot-assisted operations use smaller incisions, are more precise and result in less pain and shorter hospital stays — claims the study’s authors challenge as unsubstantiated. More hospitals are buying the expensive new equipment and many use aggressive advertising to lure patients who want to be treated with what they think is the latest and greatest in medical technology, Makary notes.

But Makary says there are no randomized, controlled studies showing patient benefit in robotic surgery. “New doesn’t always mean better,” he says, adding that robotic surgeries take more time, keep patients under anesthesia longer and are more costly.

None of that is apparent in reading hospital websites that promote its use, he says. For example he points out that 33 percent of hospital websites that make robot claims say that the device yields better cancer outcomes — a notion he points out as misleading to a vulnerable cancer population seeking out the best care.

When describing robotic surgery, the researchers found that 89 percent made a statement of clinical superiority over more conventional surgeries, the most common being less pain (85 percent), shorter recovery (86 percent), less scarring (80 percent) and less blood loss (78 percent). Thirty-two percent made a statement of improved cancer outcome. None mentioned any risks.

“This is a really scary trend,” Makary says. “We’re allowing industry to speak on behalf of hospitals and make unsubstantiated claims.”

Makary says websites do not make clear how institutions or physicians arrived at their claims of the robot’s superiority, or what kinds of comparisons are being made. “Was robotic surgery being compared to the standard of care, which is laparoscopic surgery,” Makary asks, “or to ‘open’ surgery, which is an irrelevant comparison because robots are only used in cases when minimally invasive techniques are called for.”

Makary says the use of manufacturer-provided images and text also raises serious conflict- of-interest questions. He says hospitals should police themselves in order not to misinform patients. Johns Hopkins Medicine, for example, forbids the use of industry-provided content on its websites.

“Hospitals need to be more conscientious of their role as trusted medical advisers and ensure that information provided on their websites represents the best available evidence,” he says. “Otherwise, it’s a violation of the public trust.”

Comments

susan fitzgerald posted on May 18, 2011 at 4:19 pm

Thanks for running this – the robotic surgery issue came to my attention last year with this NYT article –
http://www.nytimes.com/2010/02/14/health/14robot.html
Glad to see the medical community taking a look at itself. Providers can’t afford to squander their authority, as it becomes increasingly clear that the most expensive piece of medical equipment is the doctor’s prescribing pen (probably with some drug’s name on it).

Chris posted on May 18, 2011 at 5:54 pm

But the robots are SO COOL!!.

John Lawson posted on May 19, 2011 at 9:15 am

I think hospital advertising should be regulated in the same way as pharmaceutical ads… It’s all hype to drive more procedures…