On the popular Romenesko media news blog, we learn of a company offering to pay journalists who republish the company’s news release.
Romenesko writes that the offer letter begins:
Dear Editor or Health Editor:
Would you consider running our press release as a win-win project? We will pay $100 for every Skin Care Patient who sees the press release in your newspaper and commits to our exclusive and effective process. We monitor each incoming patient and where they heard about us.
The letter goes on to promote the product’s alleged ability to “cure” a variety of skin disorders.
The editor in Virginia who forwarded this letter to Romenesko wrote:
“[I’d] be curious to see where this press release is run, given the inducement.”
I’d like to offer a $100 reward to anyone who can find an example of a news organization that publishes the news release.
But, alas, I can’t afford to pay the reward.
If only the public saw more of what special interests do to try to influence health news coverage….