Maybe the cat is out of the bag, after one sleazy PR campaign was uncovered and publicized last week. That one was about a company offering to pay journalists $100 for every “patient who sees the press release in your newspaper and commits to our exclusive and effective process.”
But now freelance journalist Lisa Collier Cool has given me permission to share her story. She writes:
“I have received a truly appalling offer of a bribe of $250 to attend an Allergan-sponsored media presentation on Botox, Juvederm and Latisse, which…seems to me like a new low in trying to buy media coverage of pharma products. The offer is below:”
I work now with Allergan and we’d like to invite you along with a select small group of reporters to participate in a Facial Aesthetics Advisory Panel in New York City on Thursday, June 9, hosted by Allergan, Inc., the makers of BOTOX® Cosmetic (onabotulinumtoxinA), JUVEDERM® dermal fillers, and LATISSE® (bimatoprost ophthalmic solution) 0.03%.
The goal of this Panel is to engage in a discussion about current facial aesthetics trends and innovations, perceived gaps in data, and any questions, concerns or misperceptions your readers may have about products and treatments. Allergan will provide an overview of the evolution of the facial aesthetics marketplace and then will open the panel for discussion.
As a seasoned reporter in this space, we would greatly value your feedback, and we’d like to offer you a stipend of $250 for your attendance and insights.
We hope you will consider this opportunity and we will be in touch soon. In the meantime, please let me know if you would like more information.
Many of our readers may be shocked by this offer.
Journalist-readers probably won’t be. When I asked on Twitter if last week’s publicized episode was the sleaziest anyone had heard of, one journalist wrote, “Not even close.”
We’re at $250. Do I hear a bid for $500?…..