The FDA’s Risk Communication Advisory Committee, of which I’m a member, today published a book written by committee members, “Communicating Risks and Benefits: An Evidence-Based User’s Guide.”
The book is available online as a pdf file.
My chapter was on the tendency for journalists, when reporting on health care interventions, to exaggerate benefits and minimize or ignore potential harms.
Committee chair Baruch Fischhoff, PhD, Carnegie Mellon University, said:
“A goal was to make communication science accessible. Another was to facilitate evidence-based approaches.”
Each chapter is 3,000 words, each addressing these points:
What does the science say?
What does the science mean? (best guesses for communication)
How can you tell how well you’ve done? (how good are your best guesses?)
Evaluation you can do with no budget, with a little budget, or with a bigger budget.
“We wanted to make people feel guilty if they didn’t do any evaluation,” Fischhoff said.