I don’t believe in change for the sake of change.
I’ve been blogging for more than 7 years now, and my blog has gathered quite a following, with high rankings on Wikio.com and Technorati, for example. One competition named ours the “Best Medical Blog of 2009.”
But there were good reasons for changing the name of my blog from “Gary Schwitzer’s HealthNewsReview Blog” to “Health News Watchdog.”
- The old title was too long.
- The new title is what everyone seems to call us anyway. Countless news stories refer to our work as a “watchdog” project.
- A survey last year showed that some users didn’t differentiate between the HealthNewsReview.org team reviews (multiple reviewers, objective, systematic, criteria-driven) and the blog (often more subjective, opinionated – like most blogs). Having “HealthNewsReview” in the name of the blog may have led to that confusion.
- Having my name in the name of the blog may have confused some into thinking that I was the only one who reviewed stories on the site. In fact, I lead a terrific team of 28 – including 19 clinicians and/or researchers, 7 journalists and 2 breast cancer survivors trained in how to evaluate evidence in the National Breast Cancer Coalition’s Project LEAD workshops. I could not go on risking the possible oversight of the tremendous contributions of these reviewers. The blog is mine (although, increasingly, I am posting guest columns by a number of other contributors), but the reviews are a team effort. So I felt the old blog name was potentially misleading.
I held a logo contest on the interesting 99 Designs website, and, after more than 100 entries by a dozen designers, chose the following. Hope you like it. The mascot is not supposed to look mean or rabid, just watchful and dedicated. That’s the intent.