A website called VibrantNation.com describes itself as “the leading online community for Baby Boomer women – the place where they connect and support each other on issues unique to life after 50.”
I don’t know about that.
But I do think they’ve done the oddest thing I’ve ever seen on their Staff listing page.The following is the entry that caught my eye.
So the editorial director doesn’t exist?
Yet she gets the byline on some articles, like this one on plantar fasciitis.
That’s one way to solve a staffing and budget issue. Create a virtual editorial director. It could be the start of a whole new trend: take a staff of 3 and promote it as a staff of 300 by creating virtual identities. It could be fun and engaging for the 3 staff members who could rotate among the 300 roles to make their virtual jobs more exciting. “Hey, can I be Human Resources director today? I feel like hiring another avatar.”
Since not everyone reads Staff listing pages, this doesn’t do much for transparency.