So reads a newspaper ad for a federally-controlled substance in prescription drug form that is marketed for ES caused by SWD or OSA.
Don’t know what that means?
Come on. Where have you been?
Like ED for erectile dysfunction, PE for premature ejaculation, and GERD for gastrointestinal reflux disorder, these are the new marketing names for conditions that drug companies want to sell you drugs for.
ES = excessive sleepiness
SWD = shift work disorder
OSA = obstructive sleep apnea
The drug company’s online ads feature a fireman, a police officer, a construction worker. I am very sensitive to the demands of such night shift workers. I’m married to a nurse who has worked every shift, every holiday, every imaginable hour – all in the service of other people. So I am not questioning the very real problems encountered by some people in these work situations.
I’m simply shining a light on classic drug marketing efforts.
The drug website asks visitors to answer just 3 questions “to help your doctor understand whether you could be suffering from ES due to SWD” –
The website urges visitors to print the results of this “report” along with your “first prescription free” offer and take it or email it to your doctor. (I bet docs just love getting these emails.)
Please note the information provided on the Nuvigil website:
NUVIGIL may cause serious side effects including a serious rash or a serious allergic reaction that may affect parts of your body such as your liver or blood cells, and may result in hospitalization and be life-threatening.
By the way, if you didn’t know the meaning of ES, SWD, OSA, ED, PE, GERD or other spiffy disease acronyms, you must not be watching most network TV news programs, where these drugs are frequently advertised. But you can bone up and be ready for your next holiday cocktail party discussion of which conditions you have new prescriptions for – by visiting a website that quizzes you to identify 31 disease acronyms in 10 minutes.