Posted by Gary Schwitzer in Health care journalism
Under the headline, “Big science zooms in on a new cure for baldness” – which was about male-pattern baldness, the Los Angeles Times Health blog published a local TV station’s video segment about a “Go Bald shave-a-thon” fundraiser with a little boy who had neuroblastoma.
Did someone actually think the two totally unrelated types of baldness were related? Male-pattern baldness in adult males versus kids with cancer who “go bald” as a result of treatment?
Or was this an auto-generated layout – with the website grabbing anything that had baldness as a key word and posting the stories on the same page?
In either case, a fix is in order.
If it’s the former reason, someone needs some education.
If it’s the latter reason, if this is the way your website is populated, you have a problem that needs correction.
Here’s a screenshot of the webpage.
ADDENDUM on 3/23: The video has now been removed from the LA Times Health blog story and replaced with a photo of Jason Alexander, actor, who, the caption says, “like many men, has a bald pate.”
ADDENDUM later in day on 3/22:
Back on the male-pattern baldness story – breathless headlines abound.
TIME gushes: “Study Finds Patter in Male Baldness: Could There Be a Cure?”
But here’s what the story reported: “researchers have identified a protein that appears to play a role in male pattern baldness.”
Proteins that appear to play a role CURE. Others need to get the message:
Baldness Cure May Be on Horizon – MedPage Today
Possible baldness cure on horizon – Fox TV
Researchers closer to finding baldness cure – ABC7Chicago.com
An Effective Cure for Baldness May Soon Be On the Market – Medical Daily
Breakthrough Male Baldness Cure Could Be On Sale Within Five Years – Huffington Post
And NBC News put Cure in its onscreen graphic, referred to a “baldness cure” with the tired old “Holy Grail of medicine” line, and said a cream or medicine could be available “as soon as 5 years.” The height (or depth) of hyperbole.