USA Today refreshes our memory on what’s becoming an annual rite of spring – vasectomy promotions tied in to NCAA basketball’s March Madness.
The viral nature of the vasectomy promotions came across in the final line of the USA Today story:
Other doctors tell the Detroit Free Press they see no such scramble. But, one says: “Probably with the appropriate marketing, we can make it a trend.”
More players in the health care field have learned that lesson and are acting on it all the time – “with appropriate marketing” you can make almost anything a trend. Full body CT scans…prostate cancer screenings in mobile vans….Botox parties….
Finally as March Madness comes to a head, golfers get into the swing with excitement over the Masters, and one urology group has also capitalized on that. Fore!