Health News Review

USA Today refreshes our memory on what’s becoming an annual rite of spring – vasectomy promotions tied in to NCAA basketball’s March Madness.

The pitch is sometimes framed as something like: “This is a good time to have it done so you can recover while spending a couple of days on the couch watching hoops with your wife’s approval.”

The viral nature of the vasectomy promotions came across in the final line of the USA Today story:

Other doctors tell the Detroit Free Press they see no such scramble. But, one says: “Probably with the appropriate marketing, we can make it a trend.”

More players in the health care field have learned that lesson and are acting on it all the time – “with appropriate marketing” you can make almost anything a trend.  Full body CT scans…prostate cancer screenings in mobile vans….Botox parties….

Finally as March Madness comes to a head, golfers get into the swing with excitement over the Masters, and one urology group has also capitalized on that.  Fore!

 

 

Comments

Skeptical Scalpel posted on March 16, 2012 at 10:53 am

Note at 1:00 of the video and again later, a woman is shown arranging instruments on a Mayo stand and she is not wearing gloves.

edgar posted on March 20, 2012 at 6:06 pm

lies lies and more lies. the urology in general does not have to tell you and your wife of the life changing risk of POST VASECTOMY PAIN SYNDROME(look it up). and that it is an elective procedure that costs $700 but if you end up with life changing pain, then to reverse you will have to cough up anywhere from $5,000 to 8,000.If you’re lucky pain might go away. Insurance does not cover that reversal cost. EDUCATE and don’t blindly promote what the misconception is that “VASECTOMY IS SAFE”. PLEASE SHARE with anyone thinking of going through with it. http://www.painaftervasectomy.org/ ; http://dontfixit.org/ ;