Two weeks ago today we posted some concerns that have been raised about the Movember campaign. Update: A friend who lives in Manhattan sent me an email he’d received:
Come join us as our chefs Jarett Broddie and Jair Solis face off with Jay Silva of Boston in a battle of food, brawn, and moustaches. The Eat Like a Man Competition is a dinner in support of Movember helping raise awareness and funds for prostate and testicular cancer initiatives. Tickets are $100 and include a 5 course meal with beverage pairing and a welcome reception sponsored by Ultimat Vodka. $20 of the ticket price will be donated to the NIOS Movember fundraising team.
My New York friend noted that there wasn’t a single healthy message in the promotion. I visited the restaurant’s website and I couldn’t find one either.
Just more macho marketing, like a link to a poster on the restaurant’s Facebook page.
We continue to be stumped by how growing a mustache men can “raise vital awareness for men’s health issues.”
MacMillan dictionary defines awareness as: “knowledge or understanding of a subject, issue, or situation.”
Growing facial hair and eating at a chef’s competition (including a 5-course meal with wine/beer pairings and vodka) doesn’t increase anyone’s knowledge or understanding of men’s health.
Movember is trying desperately to achieve the same status so widely criticized in Pink Awareness/Pinktober and other general awareness efforts promoted by the Komen Foundation and its many sponsors.
Good could be done with a focused men’s heatlh awareness campaign – one not tied so inextricably to gimmicks and business promotions.