So I’m watching a network TV newscast the other night – the place where old people go to die in their sleep apparently based on the number of old peoples’ drug ads that appear therein – and I must not be there yet because I stayed awake long enough to see a commercial for a Crest toothpaste “selected for people over 50.”
Hey, I’m one of them. And I still have all my teeth. So I went on the web to search further and found a Procter & Gamble news release that read as follows (the highlights are mine):
- Crest Pro-Health For Life Toothpaste – defends against tooth sensitivity, tender inflamed gums, weak enamel and surface stains. This toothpaste was selected for people over 50 because it has a smoother formulation and protects all areas dentists check most.
- Oral-B Pro-Health For Life Toothbrush – combines CrissCross® and Power Tip® bristles to help lift out and sweep away plaque from hard to reach places. This brush was selected for people over 50 because it has extra soft bristles.
- Crest Pro-Health For Life Rinse – defends against, tender, inflamed gums from gingivitis, bad breath and plaque that brushing may miss. This rinse was selected for people over 50 because it is alcohol-free and provides a unique sensation.
- Oral-B Glide Pro-Health For Life Floss – slides easily and cleans gently. The silky soft, shred-resistant ribbon removes plaque and food from in between teeth to help prevent cavities. This floss was selected for people over 50 because it is Glide’s softest floss.
I just turned 61. So 11 years ago, when I became “over 50,” did I suddenly need to be treated with softness? Because that didn’t happen.
And it shouldn’t have.
I looked all over for any data to back up these claims by Procter & Gamble. I couldn’t find any.
If the company wants to provide any, we’ll be more than happy to scrutinize them.
Fair and balanced…and over 50…and feeling a need for softness.