Health News Review
  • Apr 6 2011

    Off-label drug marketing study: “Insidious forms of illegal marketing”

    There’s an important paper in PLoS Medicine, “Strategies and Practices in Off-Label Marketing of Pharmaceuticals: A Retrospective Analysis of Whistleblower Complaints.” The authors provide this background on off-label marketing: “An important part of the (drug) approval process is the creation of the “drug label,” a detailed report that specifies the exact diseases and patient groups in which the drug can be …

  • May 2 2013

    Marketing marriage made in heaven (?) – medical center & mall & surgical robots

    In December of 2011 I wrote about about New Jersey’s Saint Barnabas medical center promoting its robotic surgery system to holiday shoppers at a New Jersey shopping mall. Then, in December of 2012, I wrote about the mall marketing trend spreading to places around the country. Now, the New Jersey medical center gets more publicity by discussing some of the marketing magic behind the mall-marries-medical center relationship. I thought I̵…

  • May 30 2013

    To a man with a new hammer….marketing claims of robotic “firsts” piling up

    Health care marketing of robotic surgery systems knows no bounds.  At the end of this piece, you can see a list of past posts on this marketing trend. Besides the explosive use in prostate surgery, we’ve seen promotions of robotic “firsts” for: first robotic cholecystectomy first TransOral Robotic Surgery (TORS) to treat sleep apnea first hybrid revascularization, which combines the robotic single-vessel small thoracotomy proc…

  • Jun 13 2014

    Robotic surgery news & marketing – misrepresentation of evidence

    …re questions.  Some of these are captured in the search results of things we’ve written about the robotic systems in the past. Meantime, a paper published in the journal Surgical Innovation – “The impact of marketing language on patient preference for robot-assisted surgery” – describes a little experiment.  38 patients were asked to make two treatment decisions between robotic surgery and conventional laparoscopic …

  • Aug 22 2013

    “A reality check on the banal puffery” of hospital website marketing

    …cy, but some hospitals were doing an outstanding job,” says Erica Mobley, Leapfrog Group’s senior manager of communications. … Many within the healthcare industry are increasingly fed up with how meaningless marketing strategies seem to have taken over hospital websites, often in bad taste. In her column for The Health Care Blog last April, Joanne Conroy, MD, Chief Health Care Officer for the Association of American Medical Coll…

  • Mar 7 2014

    Robotic surgery roundup: great small paper journalism, new marketing/ad campaigns

    From “Not Running a Hospital” blog Since I think it’s a safe bet that not many of you regularly read The Bulletin newspaper of Bend, Oregon, I suggest you read a two-part series by Markian Hawryluk as just one indication of the difference one individual can make, no matter the size of the news organization. In part one, “Robot surgery is here to stay,” he discusses important issues of the marketing blitz for robotic…

  • Jan 3 2013

    Cyberknife ads – one example of increasing excess of hospital marketing

    …o the published evidence for its superiority.  I am also dismayed that journalists seem perfectly willing to ignore the increasing excesses of hospital promotions. Wikipedia defines “Advertising as a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with re…

  • Dec 19 2013

    PBS NewsHour debate on Glaxo drug marketing announcement was almost waste of time

    …ndent educational grant routes.” These grants have often been given out through for-profit companies that rely on drug company largess, says Harvard Medical School’s Dr. Jerry Avorn, a critic of Big Pharma’s marketing practices.” Shots blog: “Why is Glaxo making these changes now? Well, the company has been rocked by allegations of ethical missteps and worse. Why is Glaxo making these changes now? Well, the…

  • May 2 2013

    Hooters, Surgery Tweeters, Media Manipulators – a marketing roundup

    …place with fewer than three health-care professionals in attendance, and sometimes only with members of the speaker’s own medical practice, according to the complaint.” John Mack had some fun with it on his Pharma Marketing blog.   Gallery of Live-Tweeted Surgeries The Live Science site has been following the trend of live-streaming and live-tweeting of surgeries. Hermann Hospital in Houston has live-tweeted heart surgery, brain …

  • Mar 9 2010

    March madness means marketing for urologists

    Ahhh, spring! When a young man’s thoughts turn to: • urinating at baseball Spring training • getting a vasectomy during basketball March Madness. Am I right? I am if I do marketing for urologists. American Medical News reports that some urologists are trying to get men’s attention by marketing March Madness as a great time to get a vasectomy. Excerpt : “After all, men, if you’re going to do something that requires y…

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