Perfect smile, perfect skin, perfect hair - that's what the headlines promote on the CBS Early Show website today. So if you have fine lines, wrinkles, eye dark circles, acne, age spots - CBS tells you that "All can be easily treated to enhance your overall look in the new year, prevent signs of aging for the long-term, and increase your self-esteem."

It's ironic that lower on the same page is a video story on "Costs of Healthcare: Five Tips To Save You Money." One of those tips could have been: don't fall prey to all the CBS Early Show stories that would make you think you're imperfect, abnormal and NEED expensive treatment for things that are actually normal variations of life and health.