Health News Review
  • Sep 11 2013

    Flintstones and “badvertising”

    Obesity medicine doc blogger Yoni Freedhoff writes, “Badvertising: Do Children Need Multivitamins and Will Flintstones “Support Immunity”? He focuses his criticism on this Flintstones multivitamin ad campaign. He writes: “I was unable to find a single study, not one, that would suggest a need or a benefit to giving a growing healthy child a multivitamin. [...]

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  • Aug 22 2013

    “A reality check on the banal puffery” of hospital website marketing

    On the HealthLeaders Media website, Cheryl Clark writes, “It’s Judgment Day for Hospital Websites.”  She calls it “a reality check on all of this banal puffery.”  Excerpts: “This week, the employer-based Leapfrog Group, which last year started doling out hospital safety scores from A-F, and the accreditation program URAC announced their joint 2013 Hospital Website [...]

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  • Jun 1 2013

    “Here they go again” – 3 new proton beam facilities w/in 40 miles in DC-Baltimore

    “When it comes to reining in health care spending, it still seems like each hospital administrator thinks the guy at the other hospital should do it.”  That was the lead, as Jenny Gold of Kaiser Health News reports that two Washington,DC hospitals – three miles apart – are building expensive proton beam radiation centers for [...]

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  • May 22 2013

    Doc complains, gets “misleading” bus ads promoting screening banned

    On a BMJ blog, Dr. Margaret McCartney writes about her irritation after seeing ads on the side of buses in Glasgow (where she lives) promoting screening tests but not divulging that this was to recruit people into clinical trials.  She and her daughter took photos of the ads, and she shared those with me:   [...]

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  • May 10 2013

    BMJ blogger: new cars for orthopedic surgeons and petomania still not an Olympic sport

    BMJ blogger Richard Lehman’s weekly review of medical journals is worth a weekly visit. This week he comments on a New England Journal of Medicine article, “Surgery versus Physical Therapy for a Meniscal Tear and Osteoarthritis.” He writes: “To my mind, the words “meniscal tear” conjure up Monday morning at the surgery, with young men [...]

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  • May 3 2013

    Knee replacement surgery isn’t like peeling an apple; things young prospective patients should know

    So I’m watching the evening network TV news the other night – I know, silly me – and I see this commercial pop up that visualizes artificial knee joint replacement surgery like peeling an apple. Now part of the ad pitch is that this is for “partial knee replacement.” You know what?  Partial or not, [...]

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  • May 2 2013

    Hooters, Surgery Tweeters, Media Manipulators – a marketing roundup

    Novartis and Hooters Is it a kickback to get doctors to prescribe certain drugs? Or is it truly an educational meeting for doctors – that happens to be held at places like Hooters across the country? Read the Wall Street Journal’s story from last week, “U.S. Accuses Novartis of Kickbacks.” It’s about a civil fraud [...]

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  • Jan 3 2013

    Cyberknife ads – one example of increasing excess of hospital marketing

    We’ve been following claims for Cyberknife “knife-less surgery” for a long time.  See search results from our blog. We’ve seen billboards promoting it in the metropolitan health care market we live in.   And big East Coast medical centers promoting it at subway stops. But only recently did we start noticing many TV commercials promoting [...]

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  • Dec 31 2012

    Troublesome ethical issues in TV news personality targeting high school sports for cancer fundraising

    The Star Tribune is going to take a lot of criticism for its story about a local TV news personality’s cancer foundation “targeting high school sporting events,” but I think this is important and legitimate cross-town journalism about journalism ethics. The story involves longtime Minneapolis TV personality Randy Shaver who has danced back and forth [...]

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  • Dec 26 2012

    3rd annual year-ender on health care PR crap we receive

    I’ve been too nice the past two years, calling my year-enders “PR puffery” or “PR stuff.” The stuff I’m writing about here is pure crap.  So we’re calling it that. This annual series is about the bombardment of news releases sent to journalists who are trying to decide what is vital information for readers, viewers [...]

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