Category: health care marketing

3/27/2018

Marketing misfire on ‘spa-like’ 3D mammograms: Comfort appeal distracts from real concerns on screening, experts say

3/6/2018

Company pitches memory supplement via spring training giveaways — here’s why we’re not swinging

1 1/25/2018

Patients, doctors, journalists criticize “Free Preventive Mammograms” campaign

1 1/22/2018

Court records show how a medical device ‘seeding trial’ disguised marketing as science

1/2/2018

5 resolutions for reading and writing about health care in 2018

11/14/2017

News release writers love our pre-publication review service. Help us spread the word

1 10/31/2017

Industry gifts to doctors are linked to their prescribing … and you

10/18/2017

Sponsored content: Boston Globe + Pfizer = News? Really?

8/8/2017

Stem cell hype: Join the conversation

7/19/2017

Stem cell ads: Promise much, deliver little