PLEASE NOTE: THE WEEKLY DIGEST MAILING OF JUNE 3 USED THE WRONG LINK FOR THE DC-AREA PROTON BEAM “HERE THEY GO AGAIN…” STORY. IT SENT YOU HERE INSTEAD. THIS IS THE CORRECT LINK FOR THE PROTON BEAM PROLIFERATION STORY. Health care marketing of robotic surgery systems knows no bounds. At the end of this [...]
Kudos to Julie Appleby, Kaiser Health News, and the Washington Post for publishing the story, “Hospitals promote screenings that experts say many people do not need.” It’s a story that is reported infrequently, even though it could be reported any time in almost any city in the US – the practice is that widespread. The [...]
Last week we spent all week poking holes in various medical marketing claims on this blog. Shall we have another go at it this week? Karen Shiffman of WBUR in Boston cut herself while cutting flowers, went to the ER, and then tested the advertising claim that this particular ER would only have a 19 [...]
So I’m watching the evening network TV news the other night – I know, silly me – and I see this commercial pop up that visualizes artificial knee joint replacement surgery like peeling an apple. Now part of the ad pitch is that this is for “partial knee replacement.” You know what? Partial or not, [...]
Since we’ve been on a medical marketing kick this week, let’s catch up to what The Wall Street Journal reported last week: “Authorities in some U.S. states have become more aggressive in accusing drug makers of deceptive marketing, widening the potential liability for an industry that has shelled out billions of dollars to settle investigations [...]
In December of 2011 I wrote about about New Jersey’s Saint Barnabas medical center promoting its robotic surgery system to holiday shoppers at a New Jersey shopping mall. Then, in December of 2012, I wrote about the mall marketing trend spreading to places around the country. Now, the New Jersey medical center gets more publicity by [...]
Novartis and Hooters Is it a kickback to get doctors to prescribe certain drugs? Or is it truly an educational meeting for doctors – that happens to be held at places like Hooters across the country? Read the Wall Street Journal’s story from last week, “U.S. Accuses Novartis of Kickbacks.” It’s about a civil fraud [...]
Fact: the US spends a far greater percentage of the Gross Domestic Product on health care than any other country on earth. Suggestion: trends like the following, and news stories about these trends, may be a big reason why. Caution: You need to sit through a 15-second commercial before seeing the news video, which, itself [...]
Last week we posted Seth Mnookin’s criticism of TIME magazine’s cover story, “How to Cure Cancer.” We didn’t, at first, comment on Paul Raeburn’s analysis on the Knight Science Journalism Tracker, “TIME magazine wins the war on cancer!” But now Raeburn is back with a new angle, writing that “TIME violates industry advertising guidelines in [...]
A Minneapolis-area psychiatrist, Charles Dean, published an opinion piece in the Star Tribune, “Rise in ADHD cases is due to marketing.“ It appeared adjacent to the Strib’s republishing of the NYT op-ed piece, “Diagnosis: Human,” by Ted Gup – that we blogged about yesterday. Dr. Dean writes: “The 53 percent increase in the diagnosis of [...]
It’s difficult to do an overview of melanoma drug research in a relatively brief story. But this story did a solid job.
Better than a competing piece by Reuters but still a little short on some details about this asthma drug study.
An adequate summary of this asthma drug trial’s design doesn’t make up for the overly optimistic tone about the drug’s future. A New York Times story was better.
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