Health News Review
  • Apr 4 2014

    “Check ‘em Tuesday” and CoppaFeel campaign strong on promotion, weak on evidence

    Newspapers that get involved in screening campaigns usually demonstrate that they don’t understand the limitations of screening. The latest example is The Sun of the UK, with its “Check ‘em Tuesday” campaign. The Sun has a thing for breasts.  It puts topless women in its regular Page 3 feature.  And, as you see, it cross-promotes [...]

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  • Mar 7 2014

    Robotic surgery roundup: great small paper journalism, new marketing/ad campaigns

    Since I think it’s a safe bet that not many of you regularly read The Bulletin newspaper of Bend, Oregon, I suggest you read a two-part series by Markian Hawryluk as just one indication of the difference one individual can make, no matter the size of the news organization. In part one, “Robot surgery is [...]

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  • Feb 5 2014

    Cancer fundraiser toys with truth in using robotic surgery to get donations

    Canadians may have thought they had been transported south of the border, where robotic surgery is widely and wildly promoted all the time. But this week, for World Cancer Day, The Princess Margaret Cancer Foundation posted this fundraising plea: The website explains: “Give 6 patients the best surgery while changing cancer care internationally with your [...]

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  • Jan 22 2014

    Paul Levy says someone should be fired – and he suggests who – for NYT daVinci ad

    Former hospital CEO Paul Levy continues his relentless questioning about the proliferation and marketing of robotic surgery systems with a blog post entitled, “Time to fire somebody.” It’s about an ad in the Sunday New York Times magazine. The ad was placed by da Vinci Surgery (or Intuitive) – the robotic surgery system company. But [...]

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  • Jan 7 2014

    Accidental bowel leakage and my morning coffee

    I’ve grown accustomed to nearly spitting out my coffee over many things in my morning paper. Still, an ad for an “accidental bowel leakage” product darn near had me spewing my French Roast Colombian all over the paper the other day. First, let me emphasize that I know there’s undoubtedly a need being served by [...]

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  • Dec 4 2013

    Guys Night Out: big-screen football, free sandwiches and prostate screenings

    KSBW-TV in Monterey found it newsworthy to copy a local hospital’s news release and to promote its “Guys Night Out” prostate screening event on the night the San Francisco 49ers played the Washington Redskins. The news release from the hospital’s marketing department says “The event is open to men 45-70 who have not been diagnosed [...]

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  • Oct 16 2013

    Atlanta TV station has newsmen promoting prostate cancer screening

    We interrupt breast cancer awareness month messages to bring you some prostate cancer awareness news. After we wrote about problems with a Buffalo prostate cancer screening promotion, reader Ken Leebow of Atlanta wrote to me about what the NBC station in Atlanta has been doing. What is particularly problematic in this campaign is that journalists [...]

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  • Oct 15 2013

    Shuffle off to Buffalo for another questionable prostate screening promotion

    By now, any health care consumer with a pulse knows about the tradeoffs involved in prostate cancer screening.  It must have reached most corners of the US that mass prostate cancer screening is not recommended by: the US Preventive Services Task Force the American College of Physicians: “Doctors should inform men aged 50 to 69 [...]

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  • Aug 26 2013

    TV station should stop promoting questionable screening tests at MN State Fair

    This is the third year I’ve written about questionable screening test promotions presented by Minneapolis TV station KARE-11 at the Minnesota State Fair. In 2011: What kind of informed decision-making place took place before Fair goers were lured in for prostate cancer screening? In 2012:  What kind of informed decision-making place took place before Fair [...]

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  • Aug 22 2013

    “A reality check on the banal puffery” of hospital website marketing

    On the HealthLeaders Media website, Cheryl Clark writes, “It’s Judgment Day for Hospital Websites.”  She calls it “a reality check on all of this banal puffery.”  Excerpts: “This week, the employer-based Leapfrog Group, which last year started doling out hospital safety scores from A-F, and the accreditation program URAC announced their joint 2013 Hospital Website [...]

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