Category: health care marketing

5 9/8/2016

Cancer Miracle Mongering by City of Hope


Where are the TV ads to “educate” patients about the negative Opdivo lung cancer trial?

1 7/26/2016

Selling stem cell claims via sponsored TV news – “horribly wrong” health news


Trendy new ‘pea milk’ generates lots of headlines, but little scrutiny

2 3/17/2016

Sensational Tweets on Alzheimer’s & breast cancer by University of Manchester in 1 week


As March Madness tipoff approaches, an old urology marketing ploy gets more media attention

4 3/16/2016

Coverage of Amarin off-label promotion agreement should have acknowledged deadly history of such marketing

1 12/22/2015

With coupon programs, drug industry hides ballooning costs of expensive new medicines


The hospital-media partnership: promoting public health or inducing public demand?

9 6/24/2015

MD gets direct mail about screening – says she “can’t stand this anymore” a la Howard Beale