Health News Review
  • Jan 22 2014

    Paul Levy says someone should be fired – and he suggests who – for NYT daVinci ad

    Former hospital CEO Paul Levy continues his relentless questioning about the proliferation and marketing of robotic surgery systems with a blog post entitled, “Time to fire somebody.” It’s about an ad in the Sunday New York Times magazine. The ad was placed by da Vinci Surgery (or Intuitive) – the robotic surgery system company. But [...]

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  • Jan 7 2014

    Accidental bowel leakage and my morning coffee

    I’ve grown accustomed to nearly spitting out my coffee over many things in my morning paper. Still, an ad for an “accidental bowel leakage” product darn near had me spewing my French Roast Colombian all over the paper the other day. First, let me emphasize that I know there’s undoubtedly a need being served by [...]

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  • Dec 4 2013

    Guys Night Out: big-screen football, free sandwiches and prostate screenings

    KSBW-TV in Monterey found it newsworthy to copy a local hospital’s news release and to promote its “Guys Night Out” prostate screening event on the night the San Francisco 49ers played the Washington Redskins. The news release from the hospital’s marketing department says “The event is open to men 45-70 who have not been diagnosed [...]

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  • Oct 16 2013

    Atlanta TV station has newsmen promoting prostate cancer screening

    We interrupt breast cancer awareness month messages to bring you some prostate cancer awareness news. After we wrote about problems with a Buffalo prostate cancer screening promotion, reader Ken Leebow of Atlanta wrote to me about what the NBC station in Atlanta has been doing. What is particularly problematic in this campaign is that journalists [...]

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  • Oct 15 2013

    Shuffle off to Buffalo for another questionable prostate screening promotion

    By now, any health care consumer with a pulse knows about the tradeoffs involved in prostate cancer screening.  It must have reached most corners of the US that mass prostate cancer screening is not recommended by: the US Preventive Services Task Force the American College of Physicians: “Doctors should inform men aged 50 to 69 [...]

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  • Aug 26 2013

    TV station should stop promoting questionable screening tests at MN State Fair

    This is the third year I’ve written about questionable screening test promotions presented by Minneapolis TV station KARE-11 at the Minnesota State Fair. In 2011: What kind of informed decision-making place took place before Fair goers were lured in for prostate cancer screening? In 2012:  What kind of informed decision-making place took place before Fair [...]

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  • Aug 22 2013

    “A reality check on the banal puffery” of hospital website marketing

    On the HealthLeaders Media website, Cheryl Clark writes, “It’s Judgment Day for Hospital Websites.”  She calls it “a reality check on all of this banal puffery.”  Excerpts: “This week, the employer-based Leapfrog Group, which last year started doling out hospital safety scores from A-F, and the accreditation program URAC announced their joint 2013 Hospital Website [...]

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  • Aug 22 2013

    Selling the Cyberknife on WCCO’s CBS HealthWatch

    I’m watching local news on my local CBS affiliate, WCCO, the other night. And I wake up from the daze of crime and creampuff stories to see that there’s a story about the Cyberknife “radiosurgery” system at a local health care provider, HealthEast. I see brief clips with two satisfied patients, an interview with a [...]

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  • Jul 12 2013

    Docs could probably sleep through this and still earn $200

    There’s nothing terribly new or surprising about the kind of email invitation to doctors that we came across today. We simply present it as an opportunity for the general public to get a glimpse of how some of their doctors may be “educated” about new drugs. Register for a 90-minute webinar about a sleep drug [...]

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  • May 30 2013

    To a man with a new hammer….marketing claims of robotic “firsts” piling up

    Health care marketing of robotic surgery systems knows no bounds.  At the end of this piece, you can see a list of past posts on this marketing trend. Besides the explosive use in prostate surgery, we’ve seen promotions of robotic “firsts” for: first robotic cholecystectomy first TransOral Robotic Surgery (TORS) to treat sleep apnea first [...]

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