Category: health care public relations


Where does the hype come from? A news release/news story comparison

4 9/10/2015

Slick congressional PR campaign relentlessly plugs 21st Century Cures Act

9 7/21/2015

War metaphors in breast cancer – “brave” word angers some

4 6/12/2015

CDC, Sandman, and finding an “honest” appraisal of e-cigarettes


“More accurate than traditional biopsies” and other misinformation about a new prostate cancer test from NY-Presbyterian Hospital

3 5/27/2015

Patient anecdotes in NY-Presbyterian hospital ads mask mediocre quality ratings

3 5/22/2015

Following the health news stream from publication to news release to media coverage

3 5/20/2015

NanoKnife fight at the University of Louisville: Why a disputed news release reflects important truths about health care news


News releases can lead media like sheep – hiding key problems

1 4/16/2015

What we’ve learned from >3 months of reviewing health care news releases