Health News Review
  • Feb 6 2010

    Trends in hospital marketing – as seen in Akron

    The Akron Beacon Journal reports: Akron General Health System recently began advertising up-to-the-minute wait times for its emergency rooms on billboards throughout town. Six digital billboards in Akron are automatically updated every 20 minutes to show current average wait times to see a doctor at the main ER in downtown Akron and in satellite ERs in the Montrose area and Stow. The same info is on the hospital system’s website: …

  • May 16 2012

    The marketing of anemia drugs – a story we shouldn’t forget

    In an opinion piece on TheScientist.com, Daniel W. Coyne writes, “Amgen’s incomplete report on an early major trial of epoetin misled the medical community about the anemia drug’s risks and benefits—and helped make Amgen rich.” In the book, “How We Do Harm,” Otis Brawley, MD, chief medical and scientific officer of the American Cancer Society, writes quite a bit about hemoglobin-building drugs.  He discusses: “the …

  • Feb 9 2010

    Overactive marketing of drugs for overactive bladder

    Overactive bladder is one of the poster children for disease-mongering. Some have written that it’s a “created new disease.” Others have analyzed that its prevalence has been over-estimated. The folks at WorstPills.org (Best Pills, Worst Pills – a project of the Public Citizen’s Health Research Group) write that there are huge questions about the drugs created to treat it: “All of the drugs currently appro…

  • Dec 30 2009

    Critical coverage of fast-food chains’ weight loss marketing campaigns

    If you’ve had a TV on at all in the past week, you’ve probably seen the new Taco Bell commercial with the woman claiming to have lost 54 pounds on her Taco Bell “drive-thru diet.” An ABCNews.com story did a good job taking a critical look at campaigns like this one or its forerunner – the guy who claims to have lost a lot of weight on a Subway sandwich diet. Excerpts: “But dieticians are on the fence abou…

  • Jun 8 2012

    Examples of medical marketing for the week: full body skin cancer scans, robotic hysterectomy

    Both of these were sent to me by journalists: An email pitch letter from a medical group: Medical Office has First Full Body Scanner to Protect Against Skin Cancer Dear xxxxx, We thought that this might make for a very interesting and informative article. With the approach of summer break, this is a time when most people head outdoors. It’s important for people to remember to protect their families against one of the most common forms of c…

  • Nov 9 2010

    The ink isn’t dry on the lung CA screening study, but the marketing has begun

    On an American Cancer Society blog, David Sampson, ACS director of medical and scientific communications, writes: “It’s only been a few days since researchers released preliminary results of a major trial of early detection of lung cancer in heavy smokers using CT scans. At the time, the American Cancer Society and others (including the authors themselves) expressed cautious optimism, with emphasis on the cautious, saying that alth…

  • Feb 10 2011

    Pioneer Press publishes my call for balance in cancer screening messages

    …ally harmful for some readers. When the Pioneer Press reported “Hastings hospital’s mammogram parties offer women a dose of pampering to calm the nerves (January 19, 2011),” it quoted two different hospital marketing people promoting their “Mingle & Mammograms” parties. The story described pampering, appetizers, chocolate, sparking cider or wine, flowers, swag bags, massages, foot reflexology, and cuticle para…

  • Oct 31 2012

    More Pfizer Pfun

    The Alt_Mentalities website published a piece, “Lemons into Lemonade: How an off-label marketing fine can be good for business,” tracking Pfizer’s journey through fines for off-label marketing of Neurontin and, later, for Lyrica and other drugs. Punchline question in the piece: “Was taking the hit for off-label marketing in 2004 all part of a plan to boost sales for forthcoming Lyrica, now the star performer in the Pfizer…

  • May 3 2013

    Knee replacement surgery isn’t like peeling an apple; things young prospective patients should know

    …many other viewers.  I may choose to pursue knee replacement surgery someday (maybe some day soon if my once-torn ACL in one knee and torn meniscus in the other knee keep barking at me).  But I’m going to want more than marketing wizardry to convince me of any given device or any given approach. The ads get cute with the young ages of the people depicted.  Yes, there are young people with knee arthritis and, of those, there is a smaller sub…

  • Jan 7 2014

    Accidental bowel leakage and my morning coffee

    I’ve grown accustomed to nearly spitting out my coffee over many things in my morning paper. Still, an ad for an “accidental bowel leakage” product darn near had me spewing my French Roast Colombian all over the paper the other day. First, let me emphasize that I know there’s undoubtedly a need being served by this product.  And I am not belittling that need. I am only commenting on the marketing. Just one more little ob…




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