GlaxoSmithKline seeks new approval for breast drug April 01, 2009 ![]() Reads like a drug co. news release. Costs (several thousand a month) not mentioned. Woefully incomplete tally of benefits and harms. Women with advanced breast cancer deserve better information. Our Review Summary
A drug company applies to expand its approval for a drug (Tykerb) for advanced breast cancer in the US and Europe. The story failed to:
Instead, the story read like a drug company news release. Women with advanced breast cancer deserve better information than this. Finally, the story failed to give the highly significant context that just last month the UK's National Institute for Health and Clinical Excellence (NICE) recommended that the drug "should not be used, except in the context of clinical trials, as it is not a cost effective use of resources."
Click on Criteria for definitions. The angle of the story is the drug company applying for approval in the US and Europe for its drug Tykerb as a first-line treatment for advanced breast cancer that is hormone sensitive.. ![]() Discuss costs? - NOT SATISFACTORY
There was no mention of cost - and Tykerb is a VERY expensive drug - thousands of dollars each month. ![]() Avoid "disease-mongering"? - SATISFACTORY
The study didn't exaggerate the condition of advanced breast cancer. ![]() Evaluate the quality of evidence? - NOT SATISFACTORY
The story cites one GlaxoSmithKline study presented last December. But is that the entire body of evidence upon which the new approval application is based? Because it's the only evidence cited in the story. ![]() Quantify the potential harms? - NOT SATISFACTORY
The story says that Tykerb can damage the liver and harm a fetus. But that's an incomplete listing. Tykerb can cause rare but very serious problems with heart failure and pulmonary toxicity. The drug can also cause diarrhea, skin rash, swelling, redness, pain and or peeling of the skin on the hands and feet, anemia, nausea and vomiting - along with a host of less common side effects. The story was way off in this regard. The past use of Tykerb was clearly explained in the story. ![]() Quantify the potential benefits? - NOT SATISFACTORY
There was no quantification of benefit in the story - strange when the entire story is about the drugmaker seeking new approval for the drug. Upon what evidence is that request based? ![]() Appear to rely solely or largely on a news release? - NOT APPLICABLE
We can't be sure the extent to which the story may have relied on a news release. We do know that the only source quoted in the story was from the drugmaker. ![]() Use independent sources and identify conflicts of interest? - NOT SATISFACTORY
The only source interviewed in the story is an employee of the drugmaker. Where was any perspective from an independent clinician? ![]() Compare the new approach with existing alternatives? - NOT SATISFACTORY
While the story gave a brief description of hormone therapy combined with chemotherapy, it wrote these off as causing "nasty side effects" without giving any substantive data-driven comparison of this approach vs. Tykerb, whose side effects can be pretty "nasty" as well. Total Score: 3 of 9 Satisfactory The U.S. Preventive Services Task Force is considered the gold standard of preventive health recommendations - including on screening tests. It's a good source for journalists and consumers.
About 70% of the stories reviewed from 2006-9 failed to adequately discuss costs, or to explain how big (or small) are the potential benefits and harms of treatments, tests, products and procedures.
We have documented a disturbing trend of news stories taking an advocacy stance, promoting certain screening tests outside the boundaries of scientific evidence.
Stories on new technologies like Cyberknife, DaVinci robotic surgery systems, and proton beam cancer therapy often fail to scrutinize the evidence and/or to discuss the costs involved.
Rather than suggesting that everyone should be screened for everything, news stories could explain: "All screening tests cause harm; some may do good."
The first 38 network TV network morning health news stories reviewed in 2009 earned an average score of 1.2 stars. 13 of the 38 stories got ZERO stars.
Both TIME magazine and BusinessWeek have published terrific stories explaining the importance of the Number Needed to Treat - or NNT.
Knowing relative risk reduction is like knowing you have a 50% off coupon but not knowing whether it's for a Lexus or a lollipop. Absolute risk reduction tells you what the "coupon" is worth. Read more.
The website NoFreeLunch.org posts "a database of health care professionals who have pledged to accept no gifts from industry and to rely on non-promotional sources of information."
To help journalists cover stories responsibly, we post a list of independent experts who state that they do not have financial ties to drug or medical device manufacturers.
We apply the same ten standardized criteria to the review of every story.
We have about 30 story reviewers. Each story is reviewed by 3 different people.
Gary Schwitzer's seven words you shouldn't use in medical news: cure, miracle, breakthrough, promising, dramatic, hope, victim. Read why.
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