Cord blood stem cells help meet minority marrow needs March 01, 2010 ![]() This was an unbalanced story touting "a medical breakthrough that's saving lives." Two rosy anecdotes are the only evidence we get. The online headline also emphasizes a "minority" angle that is barely touched on in the story. Our Review Summary
A scan of the comments by readers shows how such journalism can inspire perhaps false hope. In addition, the lack of evidence evaluation and balance in this story prompted several readers, who claim to work with these patients, to describe a bleaker reality and caution against such false hope. One reader, BMTnurse, a self-described transplant nurse, note that patients he/she has seen "tend to do rather poorly" in comparison to sibling bone marrow transplant recipients, and that the procedure is a "last-resort treatment" and "certainly not a miracle." That nurse's personal assessment of the survival rate among procedures he/she has seen is "maybe 20 percent tops." Does that even feel like the same procedure described in this story?
Why This Matters: Cord blood stem cell transplant is a valuable and evolving treatment option for certain cancers and other diseases. But the story should've included specifics on the limitations of the procedure, and a complete picture of benefits and harms. For patients struggling with leukemia treatment right now, or their families, the article might give them the expectation that this procedure is a new miracle cure. It isn't. Click on Criteria for definitions. ![]() Establish the availability of the treatment/test/product/procedure? - NOT SATISFACTORY
This topic was unclear. The story implies that the chain of events from cord blood donation, national registration, and transplantation is currently available. We would like to have seen a clearer, more direct discussion on its current availability, and the statistics were vague. "Cord blood transplants among unrelated donors have risen from 1 percent in 2001 to 24 percent last year." 24 percent of what? Of all stem cell transplants? How many of those recipients were children? ![]() Discuss costs? - NOT SATISFACTORY
The costs of donation are discussed, but not transplantation -- the treatment discussed. It's not cheap, and it may not be completely covered by insurance. ![]() Avoid "disease-mongering"? - SATISFACTORY
The article does not appear to engage in disease-mongering. ![]() Evaluate the quality of evidence? - NOT SATISFACTORY
This article comes off like a commercial advertisement for this therapy. No evidence is presented to support its claims, only selective anecdotes to demonstrate the benefits and risks, both for the procedure itself and for the relative comparison to adult bone marrow transplants. In the video piece, we're told that this is a "Medical breakthrough that's saving lives," but the only evidence provided is two patient stories, and a vague comment that the risks are the same as for bone marrow transplant. If the procedure has an empirical 100% success rate -- it's 2 for 2 in these anecdotes -- why not choose this over bone marrow transplant? ![]() Quantify the potential harms? - NOT SATISFACTORY
See the larger discussion of the evidence evaluation. Since the story states that more than 200 hospitals nationally accept cord blood donations, a reader can see that this is not a new procedure. ![]() Quantify the potential benefits? - NOT SATISFACTORY
See the larger discussion of the evidence evaluation. ![]() Appear to rely solely or largely on a news release? - SATISFACTORY
The story does not appear to rely solely on a news release. ![]() Use independent sources and identify conflicts of interest? - NOT SATISFACTORY
The online story quotes only one physician. Another independent expert might have raised some of the questions that we have raised throughout this review. ![]() Compare the new approach with existing alternatives? - NOT SATISFACTORY
The story mentions ways in which cord blood donation is superior to or no worse than adult bone marrow transplant. Overall it implies that cord blood donation is jumping the queue to become the preferred choice of the two, as a "medical breakthrough that's saving lives.". But the fact that bone marrow is still considered first for adults, and the reasons why, are not discussed. Total Score: 3 of 10 Satisfactory The U.S. Preventive Services Task Force is considered the gold standard of preventive health recommendations - including on screening tests. It's a good source for journalists and consumers.
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We have documented a disturbing trend of news stories taking an advocacy stance, promoting certain screening tests outside the boundaries of scientific evidence.
Stories on new technologies like Cyberknife, DaVinci robotic surgery systems, and proton beam cancer therapy often fail to scrutinize the evidence and/or to discuss the costs involved.
Rather than suggesting that everyone should be screened for everything, news stories could explain: "All screening tests cause harm; some may do good."
The first 38 network TV network morning health news stories reviewed in 2009 earned an average score of 1.2 stars. 13 of the 38 stories got ZERO stars.
Both TIME magazine and BusinessWeek have published terrific stories explaining the importance of the Number Needed to Treat - or NNT.
Knowing relative risk reduction is like knowing you have a 50% off coupon but not knowing whether it's for a Lexus or a lollipop. Absolute risk reduction tells you what the "coupon" is worth. Read more.
The website NoFreeLunch.org posts "a database of health care professionals who have pledged to accept no gifts from industry and to rely on non-promotional sources of information."
To help journalists cover stories responsibly, we post a list of independent experts who state that they do not have financial ties to drug or medical device manufacturers.
We apply the same ten standardized criteria to the review of every story.
We have about 30 story reviewers. Each story is reviewed by 3 different people.
Gary Schwitzer's seven words you shouldn't use in medical news: cure, miracle, breakthrough, promising, dramatic, hope, victim. Read why.
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