New Test Aids Prognosis for Colon-Cancer Patients May 15, 2009 ![]() Perhaps the most troubling example yet of early reporting of abstracts released far in advance of the American Society of Clinical Oncology meeting. Read this review to see why this is a big issue. Our Review Summary
As the ratings show, this story about a new genetic test for colon cancer falls short of journalistic best practices in several ways. Among other things it fails to report costs, explain the results clearly, provide necessary caveats or put the test in context of clinical use. After this story appeared in the printed Wall Street Journal in the morning, shortly after 3 p.m. the same afternoon the publication's Health Blog reported the following: Supposedly, in some way, the early release of abstracts from the American Society of Clinical Oncoloy meeting, according to another story by the WSJ, was supposed to avoid stock manipulation. We are troubled by the early release - which heightens speculation - and by the reporting on that speculation.
Click on Criteria for definitions. ![]() Establish the availability of the treatment/test/product/procedure? - NOT SATISFACTORY
The story says the company that makes the Oncotype DX test, Genomic Health, plans to start selling the test early next year. But the reader has no idea how realistic this prediction is. Given the economic self-interest of the source, the story should have indicated what regulatory or commercial barriers the company faces before it can bring the test to market. ![]() Discuss costs? - NOT SATISFACTORY
A company official declines to estimate how much the test will cost. This information is in the last line of the story. It's tempting to assign a satisfactory rating for at least asking the question. But a more complete story would have asked the official to estimate a price compared to the company's similar breast cancer test now on the market. In fact, one did: A Bloomberg story reported that the company's breast cancer test costs about $3,800. An even more complete story, from the Associated Press, mentioned that despite their price insurers often pay for some tests like this because they may be able to avoid spending $30,000 to $40,000 for chemotherapy on patients who do not benefit. Reporting costs is important for at least two reasons:
![]() Avoid "disease-mongering"? - SATISFACTORY
The reporter does a good job describing the prevalence, incidence and mortality of the disease without exaggeration. ![]() Evaluate the quality of evidence? - NOT SATISFACTORY
The story states that the company has "unveiled" results of the study and they will be presented at an upcoming oncology conference. This is another story based on an incomplete abstract released far in advance of the American Society of Clinical Oncology meeting that hasn't even taken place yet. The story fails to include the caveats that the study has not been peer-reviewed and has not been published. In a study funded by the test's maker, it's essential to mention those facts. Further, the study--a retrospective review of patients whose tumor biology was analyzed and a predictive model created from those analyses--lacks the power of a prospective clinical trial. The story should have said this. ![]() Quantify the potential harms? - NOT SATISFACTORY
Because the study failed to prove that the Oncotype DX test could identify the patients most likely to benefit from chemotherapy, the risk is that the test would be used for this purpose anyway. This triggers the risk of "false reassurance"--that a resassuring test result would lead to no aggressive treatment yet a bad outcome. The story fails to warn about the potential risks of clinical over-use and over-reliance on a test that may not improve survival rates.The story makes clear that the test is similar to the company's genetic test to identify more lethal breast cancers, yet that it is the first such test for colon cancer. ![]() Quantify the potential benefits? - NOT SATISFACTORY
The story makes an astonishing mess of the key data:
Even a reader lucky enough to have within easy reach a calculator and a high school student taking advanced statistics is unlikely to figure out what this means in practical terms. But this is what you get when you report on abstracts far in advance of any possible publication. ![]() Appear to rely solely or largely on a news release? - SATISFACTORY
The story does not appear to draw excessively from the company's press release. ![]() Use independent sources and identify conflicts of interest? - NOT SATISFACTORY
The story quotes three sources:
Given the fact that [as the story discloses] the study was paid for by the test maker, the lack of independent sources is glaring. The story would have been much stronger if it had comments from a disinterested oncologist who could speak to the test's practical value in a clinical setting. ![]() Compare the new approach with existing alternatives? - SATISFACTORY
The story explains that the current alternative option to the genetic test is to assess risk of recurrence based on a patient's age, other illnesses and tumor characteristics--a method that results in a clear recommendation for or against chemo in only 30 percent of patients.
Total Score: 4 of 10 Satisfactory The U.S. Preventive Services Task Force is considered the gold standard of preventive health recommendations - including on screening tests. It's a good source for journalists and consumers.
About 70% of the stories reviewed from 2006-9 failed to adequately discuss costs, or to explain how big (or small) are the potential benefits and harms of treatments, tests, products and procedures.
We have documented a disturbing trend of news stories taking an advocacy stance, promoting certain screening tests outside the boundaries of scientific evidence.
Stories on new technologies like Cyberknife, DaVinci robotic surgery systems, and proton beam cancer therapy often fail to scrutinize the evidence and/or to discuss the costs involved.
Rather than suggesting that everyone should be screened for everything, news stories could explain: "All screening tests cause harm; some may do good."
The first 38 network TV network morning health news stories reviewed in 2009 earned an average score of 1.2 stars. 13 of the 38 stories got ZERO stars.
Both TIME magazine and BusinessWeek have published terrific stories explaining the importance of the Number Needed to Treat - or NNT.
Knowing relative risk reduction is like knowing you have a 50% off coupon but not knowing whether it's for a Lexus or a lollipop. Absolute risk reduction tells you what the "coupon" is worth. Read more.
The website NoFreeLunch.org posts "a database of health care professionals who have pledged to accept no gifts from industry and to rely on non-promotional sources of information."
To help journalists cover stories responsibly, we post a list of independent experts who state that they do not have financial ties to drug or medical device manufacturers.
We apply the same ten standardized criteria to the review of every story.
We have about 30 story reviewers. Each story is reviewed by 3 different people.
Gary Schwitzer's seven words you shouldn't use in medical news: cure, miracle, breakthrough, promising, dramatic, hope, victim. Read why.
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