The story never points out that this recent study doesn’t prove the pill will work as intended–that is, prevent pregnancy.
It isn’t really clear yet how the treatment works, how long it works for, how often it may need to be done, nor what its side effects are in the short-term and long-term.
Because of its impact on the health of Americans, any intervention that aims to reduce smoking is worthy of news coverage.
It’s not possible to assess the merits of a study with unpublished data.
Adding contextual information and independent expert viewpoints goes a long way.
News stories shouldn’t stir up excitement about therapies that haven’t been proven both safe and effective.
This news release contains almost none of the important bits of information needed to make an informed decision about this test.
The story is strong and scores well because it discusses critical data from the study, offers comments from independent sources and provides information on limitations.