At a panel I organized and moderated entitled “Creeping Commercialism in TV News” at the Broadcast Education Association conference in Las Vegas yesterday, WFLA-TV Tampa news director Forrest Carr called for FCC regulations requiring stations to disclose any commercial source of guest interviews, video, or on-air information.
He said what the FCC recently stated regarding video news releases disclosure (see April 15 entry on this site) must be duplicated and expanded when it comes to news show or talk show guests representing drug companies or other interests. Disclosure, he says, must be legislated. It is the only way to turn around an ugly situation in television news.
Carr also constructively criticized my panel title, saying there’s nothing “Creeping” about commercialism in TV news. It is, he said, already rampant.