AdAge.com is the latest publication to report that Michael Moore’s pending documentary on the health care industry has industry execs rattled.
AdAge.com reports that drug company execs have told their employees not to talk with Moore. Quotes in the article:
“A review of America’s health-care system should be balanced, thoughtful and well-researched to pin down what works and what needs to be improved,” said Ken Johnson, senior VP for the Pharmaceutical Research and Manufacturers of America. “You won’t get that from Michael Moore.”
Added a spokesman for one of the top 10 pharma companies: “We expect it will be one-sided and
biased, just like his other documentaries.”
Hmmm: one-sided and biased. Kinda like direct-to-consumer drug ads, in other words?
Moore has written, “I don’t think the country needs a movie that tells you that HMOs and the pharmaceutical companies suck. Everybody knows that. I’d like to show you some things you don’t know. So stay tuned for where this movie has led me. I think you might enjoy it.”
The movie may not be released until early 2007.