The cover of the July Reader’s Digest refers to back pain “cures”? The inside headline refers to seven “breakthroughs”?
C’mon Reader’s Digest: stop the hype. Here are the seven:
1. A neurostimulator for which RD provides not one shred of evidence – only anecdote.
2. An infrared belt which the inventor “is trying to get approved”? Cost: $2,335!
3. A “magic” spine wand. (I’m not into the Harry Potter School of Health Care Devices.)
4. A flexible spine support system as an alternative to fusion. Again, no evidence provided, only anecdotes.
5. Stem cells to regenerate damaged disks. The story admits that human trials are two years away. Kinda early to be talking “cures” and “breakthroughs”?
6. A “grow a new backbone” idea that’s only been tested in rats and mice. Good news for rodents with back pain.
7. Get a new bed. Even the article admits “it sounds like cheerleading from bedding companies” and discloses the study was partly sponsored by a sleep products trade group.
Final score:
Headline hype: 7
Cures & breakthroughs: 0
Opinions on other issues in news, journals, PR, advertising, marketing
We’ve written about the hype of liquid biopsies for years (see link in comment below). And now this…. https://www.statnews.com/2022/01/12/medicare-shouldnt-cover-liquid-biopsies-early-cancer-detection/
Case counts still matter. “(There) are stories that may not be told adequately if only hospitalizations and deaths are emphasized.” @garyschwitzer interviewed by @dbauder of @AP. https://apnews.com/article/omicron-changing-news-outlets-covid-data-da9272f7c4c8a109c3bfb56bed9e9c76
My friend Gary @garyschwitzer wrote to his city council representative in a Minnesota town about a Viva Las Vegas event scheduled for January.
The response he got seems to perfectly capture where we are now.
https://www.healthnewsreview.org/2021/12/2021-ends-with-covid-craziness-in-sports-and-politics/
Comments (2)
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Bill Gleason
June 18, 2007 at 6:31 pmReader’s Disgust?
It has always been this way and will never change.
Congrats on the Mirror Award!
Mr. Bonzo
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