The cover of the July Reader’s Digest refers to back pain “cures”? The inside headline refers to seven “breakthroughs”?
C’mon Reader’s Digest: stop the hype. Here are the seven:
1. A neurostimulator for which RD provides not one shred of evidence – only anecdote.
2. An infrared belt which the inventor “is trying to get approved”? Cost: $2,335!
3. A “magic” spine wand. (I’m not into the Harry Potter School of Health Care Devices.)
4. A flexible spine support system as an alternative to fusion. Again, no evidence provided, only anecdotes.
5. Stem cells to regenerate damaged disks. The story admits that human trials are two years away. Kinda early to be talking “cures” and “breakthroughs”?
6. A “grow a new backbone” idea that’s only been tested in rats and mice. Good news for rodents with back pain.
7. Get a new bed. Even the article admits “it sounds like cheerleading from bedding companies” and discloses the study was partly sponsored by a sleep products trade group.
Final score:
Headline hype: 7
Cures & breakthroughs: 0
Opinions on other issues in news, journals, PR, advertising, marketing
“Just one example of a wider phenomenon in which science is spun for the benefit of companies marketing clinical tests.” https://t.co/QqenHVKWLr
Journalist-patient @journotwit writes: “Like most men, I'll never forget my first time.” He’s done a great job chronicling his prostate patient experiences. https://t.co/JRNMxfKXa6
Why you should be a "medical conservative" - Lown Institute https://t.co/tipZeyuPp5
Comments (2)
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Bill Gleason
June 18, 2007 at 6:31 pmReader’s Disgust?
It has always been this way and will never change.
Congrats on the Mirror Award!
Mr. Bonzo
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