The cover of the July Reader’s Digest refers to back pain “cures”? The inside headline refers to seven “breakthroughs”?
C’mon Reader’s Digest: stop the hype. Here are the seven:
1. A neurostimulator for which RD provides not one shred of evidence – only anecdote.
2. An infrared belt which the inventor “is trying to get approved”? Cost: $2,335!
3. A “magic” spine wand. (I’m not into the Harry Potter School of Health Care Devices.)
4. A flexible spine support system as an alternative to fusion. Again, no evidence provided, only anecdotes.
5. Stem cells to regenerate damaged disks. The story admits that human trials are two years away. Kinda early to be talking “cures” and “breakthroughs”?
6. A “grow a new backbone” idea that’s only been tested in rats and mice. Good news for rodents with back pain.
7. Get a new bed. Even the article admits “it sounds like cheerleading from bedding companies” and discloses the study was partly sponsored by a sleep products trade group.
Final score:
Headline hype: 7
Cures & breakthroughs: 0
Opinions on other issues in news, journals, PR, advertising, marketing
I miss @HealthNewsRevu popping up in my feed. Loved seeing this one today.
https://www.healthnewsreview.org/2021/06/zombie-health-care-news/
#healthcare #journalism #ethics #conflictofinterest
Puleeeeease... this 'game changer' weight loss drug causes more nausea and vomiting than a placebo. Some game, some change. My friend Gary would spank you for using the eighth word medical reporters should never, ever use. @garyschwitzer @thackerpd
https://www.healthnewsreview.org/toolkit/just-journalists-writing-tips-case-studies/7-words-and-more-you-shouldnt-use-in-medical-news/ https://twitter.com/OttawaCitizen/status/1361426796126830597
A scary @statnews Op-Ed warns that govt attempts to rein in Pharma may cut off access to "life-changing" drugs.
It takes @garyschwitzer to let us know: the author spent 10 years as Pfizer's public-policy chief. https://twitter.com/garyschwitzer/status/1360325022578053123
Comments (2)
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Bill Gleason
June 18, 2007 at 6:31 pmReader’s Disgust?
It has always been this way and will never change.
Congrats on the Mirror Award!
Mr. Bonzo
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