Here are two headlines on the same New England Journal of Medicine article this week, on a study from Johns Hopkins.
The local paper – the Baltimore Sun – had the cheerleading headline: “Hopkins study supports use of CT scan of heart.”
The Wall Street Journal, on the other hand, had a quite different headline: “Heart scans sometimes fail to identify blockages, study finds.”
Granted, the Baltimore story had some strong caution, such as this quote:
“I think [the study] is overly optimistic about CT angiography,” said Dr. Steven E. Nissen, a cardiologist at the Cleveland Clinic. “In the real world, as opposed to in a carefully designed study, CT angiography does not perform as well as was reported in this study.”
But the headline sets reader expectations of what is to follow. We think the WSJ outshined the Sun on this one.
Opinions on other issues in news, journals, PR, advertising, marketing
Puleeeeease... this 'game changer' weight loss drug causes more nausea and vomiting than a placebo. Some game, some change. My friend Gary would spank you for using the eighth word medical reporters should never, ever use. @garyschwitzer @thackerpd
https://www.healthnewsreview.org/toolkit/just-journalists-writing-tips-case-studies/7-words-and-more-you-shouldnt-use-in-medical-news/ https://twitter.com/OttawaCitizen/status/1361426796126830597
A scary @statnews Op-Ed warns that govt attempts to rein in Pharma may cut off access to "life-changing" drugs.
It takes @garyschwitzer to let us know: the author spent 10 years as Pfizer's public-policy chief. https://twitter.com/garyschwitzer/status/1360325022578053123
.@TranspariMED criticizes STAT op-ed for not disclosing pharma funding of author’s institute - similar to criticism we’ve made of STAT op-eds in the past. @transparify @ThinkTankWatch @icer_review https://www.healthnewsreview.org/2021/02/transparency-watchdog-criticizes-stats-non-disclosure-on-pro-pharma-op-ed/
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