The Milwaukee Journal – a paper facing all the struggles (and maybe some more) that any news organization faces – continues to shine through it all with its health news coverage.
Reporter John Fauber has a two-part series this week on “doctors moonlighting for drug companies.” Excerpt:
It’s a practice that increasingly is drawing criticism because of concerns that it can influence patient care and raise the cost of treatment, in addition to blurring the line between research and marketing.
The deans of the state’s two medical schools say they would like to ban the practice or severely limit it.
“I am very bothered by our faculty using our school’s name in giving non-academic promotional, marketing talks,” said Robert Golden, dean of the UW medical school. “It’s a major issue we are talking about now.”
In October, the Wisconsin Medical Society, as part of its recommendations for ethical behavior, said doctors should not serve as speakers. The group has no authority to regulate or stop the practice.