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Wanna sell a book? Get bigtime newspaper coverage.

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A radical approach, lacking in evidence on harms and benefits, gets bigtime coverage from a bigtime newspaper – the LA Times.

But, after all, it’s based on the promoter’s new book, so it must be legit.

See the story review on

As if the TV networks’ morning “news” programs don’t give enough free pub to any author with an agent.

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