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NBC long on high blood pressure "breakthrough" hype but short on anything to back it up

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A story on an implanted pacemaker to control previously uncontrolled high blood pressure called it a “breakthrough,” a “game-changer,” and said it has “proven highly effective” and could help millions.

[2017 Update: The video is no longer available but the transcript can be found HERE ] analyzed the NBC effort as follows:

Strip away the hyperbole and the story failed to:

* Give any evidence – any data – on how well it worked;

* Include any independent expert perspective (the only interviews were with sources with a vested interest);

* Include any cost estimate.

The medical editor who reviewed this piece for us said it was one of the worst he’s reviewed in three years.

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Comments (2)

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August 13, 2009 at 5:06 am

IMHO the main problem with blood pressure control is that people first seek a quick technical fix rather than address the fact that their bodies may be out of balance do to lifestyles.
Surely it’s better to get healthy first with lifestyle changes (diet and exercise) and only then, if all else fails seek medications or ‘pacemakers’.