A story on an implanted pacemaker to control previously uncontrolled high blood pressure called it a “breakthrough,” a “game-changer,” and said it has “proven highly effective” and could help millions.
[2017 Update: The video is no longer available but the transcript can be found HERE ]
Strip away the hyperbole and the story failed to:
* Give any evidence – any data – on how well it worked;
* Include any independent expert perspective (the only interviews were with sources with a vested interest);
* Include any cost estimate.
The medical editor who reviewed this piece for us said it was one of the worst he’s reviewed in three years.