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Heartburn from heartburn meds – how to cover important drug issues on local TV news

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Can local TV news do more than scratch the surface on important health news? My former student Jeff Baillon (There – the disclosure is out of the way) shows once again how well it can be done. He reported this week on the widely-prescribed proton pump inhibitor drugs for heartburn. But his angle was not one of breathless awe. Rather, he reported that “there’s scientific evidence that these medicines might also cause the problem they’re designed to cure.”

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