How a drug company courts news coverage to create demand for a new drug

Posted By

Tags

The Wall Street Journal Health Blog published an interesting inside look of – as they put it – “how drug makers can try to lay the groundwork for sales well before a new therapy hits the market.”

The topic is premature ejaculation.

Some might call the methods “disease-mongering.”

You might also like

Comments

Please note, comments are no longer published through this website. All previously made comments are still archived and available for viewing through select posts.

Comments are closed.