Jim Ragsdale of the St. Paul Pioneer Press wrote a terrific column this week, “Rational health care, not rationed.” It begins:
“I invented a device called Jim’s Full Body Scanner. It takes up a city block, which means it cost kabillions to build and operate. But for $50,000 per scan, the Jimmer, as I call it, can give you a cell-by-cell breakdown of your bod. It can show dozens of microscopic changes, giving you a chance to take pre-emptive medical action.
Most of those scanned go right to a conveniently located miniJim Clinic for further tests, a biopsy or two, some minor surgeries or maybe even a pre-emptive transplant. I admit that it’s controversial. We don’t really know if some of the fixes are needed. The eggheads want long-term studies and “evidence” before deciding whether insurers should pay.
“Rationing!” I say. “They’ve put a bureaucrat between you and the Jimmer!”
OK, I didn’t actually invent any such device. I am an aging civilian scribe whose anatomical knowledge is well below average. I imagined the “Jimmer” because it helps me understand the battle over scientific evidence and its relation to the gaping holes into which our health-care dollars disappear.”
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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