One website called the Ab Circle Pro product “one of the top-selling fitness products in the US.” Consumer Reports investigated company claims that you can get washboard abs in just minutes a day.
CR had two women and two men use the device, and had nine women and four men do the DVD workout. Their bottom line:
“Three minutes a day? That won’t cause much weight loss. The device engages core muscles but burns no more calories than brisk walking. The nutrition plan is strict, so most people could lose weight on that alone. Just three of our 13 panelists said they’d consider buying the device.”
CR has learned how to use video very effectively. Other traditional media could learn from them.