Perfect smile, perfect skin, perfect hair – that’s what the headlines promote on the CBS Early Show website today. So if you have fine lines, wrinkles, eye dark circles, acne, age spots – CBS tells you that “All can be easily treated to enhance your overall look in the new year, prevent signs of aging for the long-term, and increase your self-esteem.”
It’s ironic that lower on the same page is a video story on “Costs of Healthcare: Five Tips To Save You Money.” One of those tips could have been: don’t fall prey to all the CBS Early Show stories that would make you think you’re imperfect, abnormal and NEED expensive treatment for things that are actually normal variations of life and health.
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
Comments
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Caroline (SpeakHealth.org)
January 11, 2010 at 12:12 pmVery astute observation!
Once a friend of mine dreamily suggested that “wouldn’t it be great if our ideals of beauty were based on health realities?” That was during a discussion of the ‘heroine chic’ craze, but i find I tend to get wistful while reading/watching beauty tips as well…
~c
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