When a study appeared in JAMA earlier this week pointing to an association between circulating levels of omega-3 fatty acids with a change in telomere length 5 years later (if you really care about this stuff, you can look up the study), many news organizations jumped on it. Another omega-3 fatty acid story!!!
One friend referred to this as “making a biological mountain out of a mole hill.”
Oh, you mean, like ABC and Diane Sawyer leading into the story with one of Jon Stewart’s least favorite TV ploys – the question mark graphic or tease.
Fountain of youth? You’d have to stay tuned to learn that the answer is “no.”
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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