Surprise! The CBS Early Show offered another diet segment.
Surprise! It was another free promotion for a book – this one on “The O2 Diet.” Or, as they headlined it on their website, “Eating Antioxidants for a Better You.”
Claims made on the air:
4-day cleanse in which you can lose up to 5 pounds
you’ll feel good
you’ll have better energy
your skin looks better
as a byproduct of feeling great, you lose weight
even the smell of cinnamon may relieve stress
Evidence given on the air to back up anything of those claims:
Think of what a better use could be made of that air time. And remember: if you get too stressed thinking about it, just sniff some cinnamon.