Surprise! The CBS Early Show offered another diet segment.
Surprise! It was another free promotion for a book – this one on “The O2 Diet.” Or, as they headlined it on their website, “Eating Antioxidants for a Better You.”
Claims made on the air:
4-day cleanse in which you can lose up to 5 pounds
you’ll feel good
you’ll have better energy
your skin looks better
as a byproduct of feeling great, you lose weight
even the smell of cinnamon may relieve stress
Evidence given on the air to back up anything of those claims:
NONE
Think of what a better use could be made of that air time. And remember: if you get too stressed thinking about it, just sniff some cinnamon.
Opinions on other issues in news, journals, PR, advertising, marketing
Puleeeeease... this 'game changer' weight loss drug causes more nausea and vomiting than a placebo. Some game, some change. My friend Gary would spank you for using the eighth word medical reporters should never, ever use. @garyschwitzer @thackerpd
https://www.healthnewsreview.org/toolkit/just-journalists-writing-tips-case-studies/7-words-and-more-you-shouldnt-use-in-medical-news/ https://twitter.com/OttawaCitizen/status/1361426796126830597
A scary @statnews Op-Ed warns that govt attempts to rein in Pharma may cut off access to "life-changing" drugs.
It takes @garyschwitzer to let us know: the author spent 10 years as Pfizer's public-policy chief. https://twitter.com/garyschwitzer/status/1360325022578053123
.@TranspariMED criticizes STAT op-ed for not disclosing pharma funding of author’s institute - similar to criticism we’ve made of STAT op-eds in the past. @transparify @ThinkTankWatch @icer_review https://www.healthnewsreview.org/2021/02/transparency-watchdog-criticizes-stats-non-disclosure-on-pro-pharma-op-ed/
Comments
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Michael Kirsch, M.D.
January 5, 2010 at 1:27 pmWho needs evidence? The objective the nebulous state of ‘wellness’. I saw a patient earlier today who told me she performed colonic cleansing every few months. I told her there is no scientific basis for the procedure. She responded that she knew this, but liked the cleansings because it ‘made her feel good’. I guess since I’ve performed well over 10,000 colonoscopies with the requisite cleansing, that I’ve made lots of folks feel good. http://www.MDWhistleblower.blogspot.com
Laura
January 15, 2010 at 10:35 amIt’s been 2 weeks since I started the O2 diet and people have been asking me if I lost weight, fell in love with a Romeo, cut my hair haha! How can I not love reactions like that! I think a big part of it is that fact that I’ve actually started doing something good for my health and stuck with it because it’s easy! Thanks a million Keri!
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