New Year, New You – same old morning TV diet book promotions

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Surprise! The CBS Early Show offered another diet segment.

Surprise! It was another free promotion for a book – this one on “The O2 Diet.” Or, as they headlined it on their website, “Eating Antioxidants for a Better You.”

Claims made on the air:

• 4-day cleanse in which you can lose up to 5 pounds

• you’ll feel good

• you’ll have better energy

• your skin looks better

• as a byproduct of feeling great, you lose weight

• even the smell of cinnamon may relieve stress

Evidence given on the air to back up anything of those claims:


Think of what a better use could be made of that air time. And remember: if you get too stressed thinking about it, just sniff some cinnamon.

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Michael Kirsch, M.D.

January 5, 2010 at 1:27 pm

Who needs evidence? The objective the nebulous state of ‘wellness’. I saw a patient earlier today who told me she performed colonic cleansing every few months. I told her there is no scientific basis for the procedure. She responded that she knew this, but liked the cleansings because it ‘made her feel good’. I guess since I’ve performed well over 10,000 colonoscopies with the requisite cleansing, that I’ve made lots of folks feel good.


January 15, 2010 at 10:35 am

It’s been 2 weeks since I started the O2 diet and people have been asking me if I lost weight, fell in love with a Romeo, cut my hair… haha! How can I not love reactions like that! I think a big part of it is that fact that I’ve actually started doing something good for my health and stuck with it because it’s easy! Thanks a million Keri!