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New Year, New You – same old morning TV diet book promotions

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Surprise! The CBS Early Show offered another diet segment.

Surprise! It was another free promotion for a book – this one on “The O2 Diet.” Or, as they headlined it on their website, “Eating Antioxidants for a Better You.”

Claims made on the air:

• 4-day cleanse in which you can lose up to 5 pounds

• you’ll feel good

• you’ll have better energy

• your skin looks better

• as a byproduct of feeling great, you lose weight

• even the smell of cinnamon may relieve stress

Evidence given on the air to back up anything of those claims:


Think of what a better use could be made of that air time. And remember: if you get too stressed thinking about it, just sniff some cinnamon.

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Please note, comments are no longer published through this website. All previously made comments are still archived and available for viewing through select posts.

Michael Kirsch, M.D.

January 5, 2010 at 1:27 pm

Who needs evidence? The objective the nebulous state of ‘wellness’. I saw a patient earlier today who told me she performed colonic cleansing every few months. I told her there is no scientific basis for the procedure. She responded that she knew this, but liked the cleansings because it ‘made her feel good’. I guess since I’ve performed well over 10,000 colonoscopies with the requisite cleansing, that I’ve made lots of folks feel good.


January 15, 2010 at 10:35 am

It’s been 2 weeks since I started the O2 diet and people have been asking me if I lost weight, fell in love with a Romeo, cut my hair… haha! How can I not love reactions like that! I think a big part of it is that fact that I’ve actually started doing something good for my health and stuck with it because it’s easy! Thanks a million Keri!