Why would a local TV station even do this story? A local entrepeneur makes claims about a chewing gum to improve male sexual function.
Why would WTVJ in Miami devote time to this?
Because it’s about sex.
It’s an easy story.
And what pick up! The same story has now been picked up by the South Florida Sun Sentinel, KING-TV in Seattle, MSNBC.com and many other news organizations across the country.
The entrepeneur couldn’t buy the kind of free advertising these “news” stories have just given him.
[2017 Update: This video is no longer available]
Opinions on other issues in news, journals, PR, advertising, marketing
Puleeeeease... this 'game changer' weight loss drug causes more nausea and vomiting than a placebo. Some game, some change. My friend Gary would spank you for using the eighth word medical reporters should never, ever use. @garyschwitzer @thackerpd
https://www.healthnewsreview.org/toolkit/just-journalists-writing-tips-case-studies/7-words-and-more-you-shouldnt-use-in-medical-news/ https://twitter.com/OttawaCitizen/status/1361426796126830597
A scary @statnews Op-Ed warns that govt attempts to rein in Pharma may cut off access to "life-changing" drugs.
It takes @garyschwitzer to let us know: the author spent 10 years as Pfizer's public-policy chief. https://twitter.com/garyschwitzer/status/1360325022578053123
.@TranspariMED criticizes STAT op-ed for not disclosing pharma funding of author’s institute - similar to criticism we’ve made of STAT op-eds in the past. @transparify @ThinkTankWatch @icer_review https://www.healthnewsreview.org/2021/02/transparency-watchdog-criticizes-stats-non-disclosure-on-pro-pharma-op-ed/
Comments
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Barbara Glickstein
January 29, 2010 at 9:06 amI was going to retweet your post re this this but stopped myself. Dont’ want to add to the madness and (yikes!) create a social media campaign for them. I would be adding to their viral (and sick) campaign. I stopped by here to share this.
Barbara Glickstein
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