Why would a local TV station even do this story? A local entrepeneur makes claims about a chewing gum to improve male sexual function.
Why would WTVJ in Miami devote time to this?
Because it’s about sex.
It’s an easy story.
And what pick up! The same story has now been picked up by the South Florida Sun Sentinel, KING-TV in Seattle, MSNBC.com and many other news organizations across the country.
The entrepeneur couldn’t buy the kind of free advertising these “news” stories have just given him.
[2017 Update: This video is no longer available]
Opinions on other issues in news, journals, PR, advertising, marketing
More for milk debates: "Switching to skim #milk may slow biological aging" https://upi.com/6975065t via @upi cc @garyschwitzer @joansalgeblake
"We can't say that this was caused by milk fat." As is often the case with nutrition studies: correlation ≠ causation.
#RelaxDammit
@HealthNewsRevu @mcjaklevic HealthNewsReview once again revealing hype that far outstrips reality. I suspect that one day, AI will meaningfully contribute to good patient care. Whether that's in 10 years or 100, I couldn't say. What is clear is that we ain't there yet.
Comments
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Barbara Glickstein
January 29, 2010 at 9:06 amI was going to retweet your post re this this but stopped myself. Dont’ want to add to the madness and (yikes!) create a social media campaign for them. I would be adding to their viral (and sick) campaign. I stopped by here to share this.
Barbara Glickstein
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