This is the second business section health news story we’ve questioned today. But we’re not the only ones.
A Star Tribune headline screamed, “Blockage Breakthrough” on behalf of a local company’s hopes for its coronary artery intervention product.
Problem: We never learn what the product really is or how it works.
We only hear the praise from one – just one happy patient – and the pronouncement from the lead investigator (perhaps a bit conflicted?) that this is the closest they can come to the Holy Grail for treating blocked coronary arteries.
Readers are not dumb. Online, some commented as follows:
“I don’t get it…exactly what is the breakthrough? It sounds like a normal angioplasty,”
“Please define what (these devices) actually do.”
“There is no description of what it is, what it does.”
“Seems like the main point is not in the article? So how does the thing work? I kept reading it over thinking I missed it in there.”
No matter where you live – think twice about health stories on the business page that make things sound too good to be true. And if the story doesn’t deliver what you need to understand, take a moment to write in as these folks did. Maybe someone will listen.