Reporters all over the country had been sent an announcement about a revolutionary colon cancer blood test.
Well, Katie Hobson of US News & World Report checked it out and reports that the claims are long on hype but short on proof.
Yet, she writes, “a company press release issued on December 14 begins by stating that ’embarrassing and sometimes uncomfortable colonoscopies may soon be a thing of the past.’ “
This is how it goes in health care marketing these days: feed the worried well with the promise of more screening tests that are easier to do.
Meantime, Sharon Begley of Newsweek sends her kudos to us for our recent posts on colonoscopy questions. Thanks, Sharon. Just doing our job.
Opinions on other issues in news, journals, PR, advertising, marketing
Monday at #ADA2021, an infectious disease epidemiologist, a journalist, and a researcher shared perspectives on communication of risk in the era of COVID-19: http://ow.ly/ROfR30rMeE7 @AstleyCM @garyschwitzer @berthahidalgo @ADA_DiabetesPro
Shoutouts to @susan_bewley @drkevinknopf @MichaelBaum11 in this call for more than fawning coverage from press releases for these kinds of stories.
Also, linked history inside goes back 5 years just on Grail apparently trying to become Holy Grail. https://twitter.com/garyschwitzer/status/1408849696416841731
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