Reporters all over the country had been sent an announcement about a revolutionary colon cancer blood test.
Well, Katie Hobson of US News & World Report checked it out and reports that the claims are long on hype but short on proof.
Yet, she writes, “a company press release issued on December 14 begins by stating that ’embarrassing and sometimes uncomfortable colonoscopies may soon be a thing of the past.’ “
This is how it goes in health care marketing these days: feed the worried well with the promise of more screening tests that are easier to do.
Meantime, Sharon Begley of Newsweek sends her kudos to us for our recent posts on colonoscopy questions. Thanks, Sharon. Just doing our job.
Opinions on other issues in news, journals, PR, advertising, marketing
We’ve written about the hype of liquid biopsies for years (see link in comment below). And now this…. https://www.statnews.com/2022/01/12/medicare-shouldnt-cover-liquid-biopsies-early-cancer-detection/
Case counts still matter. “(There) are stories that may not be told adequately if only hospitalizations and deaths are emphasized.” @garyschwitzer interviewed by @dbauder of @AP. https://apnews.com/article/omicron-changing-news-outlets-covid-data-da9272f7c4c8a109c3bfb56bed9e9c76
My friend Gary @garyschwitzer wrote to his city council representative in a Minnesota town about a Viva Las Vegas event scheduled for January.
The response he got seems to perfectly capture where we are now.
https://www.healthnewsreview.org/2021/12/2021-ends-with-covid-craziness-in-sports-and-politics/
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