The “Weighty Matters” blog writes that the Susan G. Komen for the Cure foundation doesn’t understand breast cancer. Why? Excerpt:
“By teaming up with Susan G. Komen for the Cure, KFC is able to advertise their buckets of chicken as a tool in the fight against breast cancer – something that will likely drive sales of deep-fried chicken as well as help with their corporate image. A whole 50 cents from every pink bucket sold will go to Susan G. Komen for the Cure with a minimum KFC contribution of $1 million.
For KFC this is an incredible coup. Not only is this a feel-good cause but they’re likely to make a fortune off of it. KFC hopes to donate $8.5 million to Susan G. Komen for the Cure and by my calculations that’ll mean the sale of 17 million pink buckets of chicken.
It would be one thing if KFC simply handed over a cheque to Susan G. Komen for the Cure in the amount of $8.5 million – that’d be incredibly generous and welcome. However it’s quite another thing for Susan G. Komen for the Cure to sell their name to KFC and allow them to use it to encourage the consumption of high calorie, high sodium fast food and the promotion of a lifestyle that increases the risk of not only breast cancer, but a myriad of diet and weight related illnesses. That I call reprehensible.”